Trend alert: 2018 Pantone colour of the year is...

ULTRA VIOLET!

At the end of December, Pantone once again revealed their colour for the upcoming year. This is often eagerly awaited for by florists as it tends to influence the upcoming years floral trends. Last year we had 'greenery' and this was massively reflected in the floral world with the abundance of plants and foliage in weddings and the home. This year we have something quite different. Pantone describes it's colour of the year as "a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future." What a perfect way to express our feelings towards what a wedding should be! Ultra violet is a welcomed change from the fresh and organic greens we had last year, and we believe it will become a highly sought after colour due to its versatility and effortless ability to pair beautifully with other colours! 

Purples have always been popular within the wedding industry but we expect to see a rise in people opting for its shades this year. It's hues range from deep, rich and luxurious violets to etherial, pastel lavenders, so there is a palette to suit everyone. I've compiled some images to help give you some wedding inspiration and how you can include this gorgeous colour on your special day! 

Bouquets

There are so many beautiful purple flowers to choose from. Create a big and bold statement with a bouquet filled with an array of different textured flowers and plenty of foliage. Don't be afraid to mix complementary colours, I'm a massive fan of injecting a subtle hint of dark violet into an otherwise light and bright orange arrangement!

 

 Photo by Katherine Ashdown. Image from whimsicalwonderlandweddings.com

Photo by Katherine Ashdown. Image from whimsicalwonderlandweddings.com

 Photo by Kindred Photography. Image from lovemydress.net

Photo by Kindred Photography. Image from lovemydress.net

Fruit

We've all seen the likes of jewel toned fruits such as figs, blackberries and grapes adorned on magnificent wedding cakes. Why not include them them in your bouquets and table centres too for an interesting and delicious twist? Perfect for those outdoor weddings in the heat of the summer sun!

 

 Photo by Jo Bradbury. Image from lovemydress.net

Photo by Jo Bradbury. Image from lovemydress.net

 Photo by Sylvie Gil. Image from oncewed.com

Photo by Sylvie Gil. Image from oncewed.com

 Photo by onelove photography. Image from stylemepretty.com

Photo by onelove photography. Image from stylemepretty.com

Magestic metallics

If you are after a luxurious and lavish affair, try adding a touch of gold or copper to your purple colour palette. This pairing screams opulence and grandeur and is sure to make you feel like a royal on your special day. 

 Photo by Phillipa Sian Photography. Image from ruffledblog.com

Photo by Phillipa Sian Photography. Image from ruffledblog.com

 Photo by Simply Rose Photography. Image from ruffledblog.com

Photo by Simply Rose Photography. Image from ruffledblog.com

 Designed by Jennie Hake for elli.com

Designed by Jennie Hake for elli.com

The finer details

If big, bold splashes of colour aren't really your thing, fear not. By adding just a hint of purple into the finer details of your wedding you can still adhere to the years biggest trend. From place settings to glassware, there are millions of smaller details which you can customise to create your own take on the colour of 2018. 

 

 Photo by Amanda Karen photography. Image from blovedblog.com

Photo by Amanda Karen photography. Image from blovedblog.com

 Photo by Stephanie Messick. Image from wantthatwedding.co.uk

Photo by Stephanie Messick. Image from wantthatwedding.co.uk

 Photo by Theresa Furley. Image from blovedblog.com

Photo by Theresa Furley. Image from blovedblog.com

And there you have it! There are lots of fabulous ways to incorporate this majestic and luxurious hue into your big day. I can't wait to start seeing this colour pop up across the wedding industry this year. Happy planning! Em xxx